Improve Conversion Rates with Effective Design Elements
Converting website traffic into leads is mandatory for anyone who is in the web-based business. It is directly associated with his/her survival in the business. If your site’s conversion rate is decent, you can easily achieve the ultimate goals of your web-based business and even expand it further. If you fail to perform on this front, you struggle a lot to generate leads and sales.
There are numerous website owners who fail to reach their business targets due to some design problems in their sites. As alternatives are always available in the market, visitors will leave your site immediately if they find it outdated or have problems to use it. Apart from other factors, the careful use of effective design elements can help you to attract the targeted visitors easily and meet your business objectives smartly. In this write-up, we have accumulated some design elements that can help you to increase the conversion rate of your site.
1. Keep Your Website Design Simple And Straightforward
Always keep in mind that websites are built for customers and audience, not for company owners. When a website goes live on WWW, its usability and performance are greatly determined by the fact how common visitors find it easier to use it.
All those who land on your site and get engaged with your brand, are not hardcore tech-savvy people. They may be school/college going students, old age people, and common individuals. A website with complex design elements can’t attract such group of people.
Therefore, you should keep your website design flat and minimalist. Use only those design elements that are essential to run your web-based business successfully and expand it further. Avoid annoying distractions, such as auto-play videos/audios, too many ads, etc.
2. Add Relevant CTA To Content
The appropriate placement of CTA buttons on your website can help to improve the readability of the content, sales of goods and services, downloading of E-products, Newsletter sign-ups, etc. On the other hand, if your website has ineffective CTA buttons placed at inappropriate places, it affects the performance of your website negatively.
Therefore, you must create effective CTA buttons depending on your specific business needs and place them in the right places on your website. It will encourage visitors to take actions after reading the content. In this way, you will be able to convert more and more visitors into leads.
3. Appealing Website Layout
The layout of a website plays an important role in its success. It determines the look of the website, ease of content readability, and experience that visitors will have while visiting the site. As visitors may navigate away from your site if it doesn’t offer useful and claimed information, so, you must take care of its layout. A proper layout can make your website more appealing to visitors and help you to convert them into leads easily and quickly. To create a proper layout for your site, you should keep some factors in mind, such as resolutions, browser information, color scheme, expectations of the visitors, etc.
4. Resort To Responsive Design
As most of the online searches are now carried out on mobile devices, it has become necessary for you to use a responsive website design without any fail. It will help you to get your site displayed in the top rankings of Google search results, attract a steady flow of traffic to your site and convert them into leads. It happens because responsive sites automatically adjust themselves as per the device’s resolution and help visitors to get the optimal view of the website on different mobile devices. Always keep in mind that a website which is not responsive to mobile devices are punished with lower rankings in Google’s SERP and thus its owner starts to suffer the loss in the web-based business.
5. Write Content That Improves Conversion
Stunning images and a thoughtful layout can make your website look appealing and professional. But, don’t get lazy when it comes to content creation. It is the content that helps your website to rank well on Google & other search engines and fetch visitors for conversion.
Therefore, you must play the role of a designer while writing content for your website. If you add relevant content to your website at regular intervals, you will get more visitors and chances of lead generation.
6. Choose Color Patterns Carefully
Everyone needs interactive websites to attract visitors in large numbers and convince them to become a part of your conversion process. Color scheme plays a significant role in designing eye-catching websites, but most of the website owners ignore this important element. You would not believe, but it’s a vivid reality that 60% acceptance or rejection of a website depends on this actor. So, you must choose colors wisely for your website. It will help you to generate a positive impact on the visitors and make them loyal to your brand forever.
Have a look at some main colors, emotions caused by them and their main uses:
|White||Spirituality, purity, truthfulness, and cleanliness||Website background color|
|Black||Power, sophistication, elegance, evil||Writing a text for a light color background|
|Blue||Dignity, reassurance, trust||Use it for business websites and give it a professional look.|
|Green||Wealth, freedom, and growth||Business websites and anything related to nature|
|Grey||Security, dignity, and earnestness||A good background color. Also, used with other colors|
|Pink||Calm, nurturing, innocence, and cute||Use it when your audience is younger people and females|
|Purple||Royal, creativity, luxury, wealth and mysterious||Used for the artistic community. Also, used for the business world.|
|Orange||Warmth, pleasure, and ambition||Mainly used for websites which deal in food and nature, website design services|
|Yellow||Happiness, cheerful, hope and jealousy||Used to make web-pages brighter, but overuse is strictly prohibited.|
Conversion rate optimization requires plenty of tests, research, and hypotheses. If you want to improve the conversion of your site up to a great extent, follow the above-mentioned tips.
LAST UPDATED ON: September 17, 2017
POSTED UNDER: Tutorials